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Market orientation and the performance o Market orientation and the performance o... - PDF Document (1 M)
Persistent Link 1959.8/50212
Title Market orientation and the performance of Sri Lankan apparel manufacturers in the post MFA environment
Creator(s) Godahewa, Nalaka;
Resource Type thesis
Date 2007
Contributor Goodman, Steve Supervisor
Rights Copright 2007 Nalaka Godahewa
Dissertation Note Thesis (PhD)--University of South Australia, 2007.
Description/Abstract This thesis studies the impact of market orientation on the business performance of the Sri Lankan apparel manufacturing organizations in the post MFA environment. An attempt is made to enhance the existing market orientation theory by addressing a research gap and highlighting the importance of the relationship perspective in business to business marketing. A four dimensional market orientation construct is developed to overcome the limitations identified in the extant market orientation theories. The study also identifies resource availability as an antecedent of market orientation along with six other antecedents which are commonly discussed in literature. It further investigates whether the market orientation-business performance relationship is moderated by the prevailing business environment. The proposed modifications to the theory are empirically tested within the context of the apparel industry.
Subject International Business
Small Business Management
Industrial and Organisational Psychology
Marketing
Textile industry
Clothing trade
Language EN-AUS
URA record number unisa37045
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Theses and Research Proposals > Research Degree Theses